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STRATEGIC MARKETING

Code: 
6ΠΑ2
Course type: 
Film Production
Semester: 
6th semester
ECTS: 
5
Hours: 
5

Lecturer: Christina BoutsoukiThe aim of the course id to explain strategic marketing principles, analysis methods and processes and to highlight the role of the sustainable competitive advantage in developing marketing strategies, to fully present most of the general and specific marketing strategies as well as their suitability as per the market, the business goals and the marketing mix elements that is pivotal in each case.

Bibliography:

  1. Kotler P. Keller K. L. , Marketing-Management, Athens: Kleidarithmos, 2006
  2. Πανηγυράκης Γ., Σιώμκος Γ., Μελέτες Περιπτώσεων Μάρκετινγκ, Αθήνα: Σταμούλη, 2004
  3. Πανηγυράκης Γ., Σιώμκος Γ., Στρατηγικό Μάρκετινκγ, Αθήνα: Σταμούλη, 2004
  4. Πανηγυράκης Γ., Σιώμκος Γ., Μελέτες Περιπτώσεων Μάρκετινγκ, Αθήνα: Σταμούλη, 2005
Κατηγορία: 
Προπτυχιακό

School of Film, Aristotle University of Thessaloniki